Break into Commercial Acting
How many times have you watched a commercial and thought ‘I could do that!’? Many famous actors and actresses started out their professional careers with commercial work, and others have made a name for themselves by staying in the industry. Today, many new actors and actresses use talent marketing companies like InterFACE to gain access to leading industry professionals who are always looking to request new talent for commercial auditions and castings.
One of the best pieces of advice to follow when pursuing a commercial acting career is to learn from the professionals. You can’t be a great performer unless you’ve watched others who are successful. Make notes about what successful actors do well, and try to emulate other commercial actors’ techniques. You can also develop your skills by practicing in front of the mirror or enrolling in an acting class.
Another important consideration for aspiring actors is to find work that works best for their skill level. Many actors do not like to be typecast for specific types of roles, but others make very lucrative careers out of having a certain look or style. Think about the kinds of commercials you’d like to be in, and try to realistically achieve the look producers may be looking for.
Commercial actors should always be convincing and prepared on an audition. An audition is the best time to show them what you’ve got! Once you have learned from the pros and found a niche that suits you, give a great performance. Prepare yourself as much as possible on the scenario and information about the commercial, this can include studying sides, or lines, or looking over the storyboard. Try to be confident and believable, so there is no doubt when it comes to choosing you for the role.
Remember, don’t be a diva! Having the right personality is key to making viable connections and booking consistent work. Would you offer a job to someone you didn’t like? Be kind to the people on staff and in your agent’s office. You never know who can help or hinder your career.
Commercial work is a great way for new actors and actresses to break into the entertainment industry. Seek the guidance of a talent marketing company and follow this advice to begin your journey towards a rewarding career in the commercial acting field.