Coca-Cola was invented in 1886 by Dr. John S Pemberton as an alcoholic beverage, but was later developed as a nonalcoholic medicine and sold in an Atlanta pharmacy. Dr. Pemberton believed Coca-Cola cured ailments including chronic headaches, impotence and addiction to morphine. The company would change hands several times until finally landing in the hands of Ernest Woodruff. As a form of collateral, the formula for the mixture was kept secret and placed in a vault until all payments were made on the deal. According to The Coca-Cola Company website, “though the actual secret formula is destined to remain a mystery to most of the world, the exhibit, “The Vault of the Secret Formula,” offers insight into the intrigue behind Coca-Cola’s most closely guarded trade secret.” In 1925, Woodruff reclaimed the formula and had it placed in the SunTrust bank for 86 years till it moved to its new home at the World of Coca-Cola. Today, Coca-Cola is the world’s most valuable brand introducing several variations of soft-drinks around the globe.
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